New England List Services, Inc helps you mail to targeted consumer mailing lists in your specialized market. We offer free list research to active mailers and the list research is done by the company owner David Hare. We also specialize in unusual business data such as NPA NXX lists or businesses by number of phone lines, not just Business with SIC Codes. We specialize in high-end consumer mailing lists, high-end investor mailing lists and direct mail responsive investors as well as Accredited Investors and international investors.
Direct Mailing Lists Quality & Your Offer
Your success using direct mail is determined by the quality of your lists you use and your offer. You want to consider using mailing lists that have been successfully used and proven by others over time, or lists that are backed by hard data that can be shown to convert. The goal is to show your offer to the most targeted audience possible so you improve your ROI and grow your business.
New England List Services helps you by channeling you into a powerful network of established professionals that know direct mail and can help you achieve your objective. You want mailing lists of the people most likely to take your call-to-action and get into your sales process.
Direct mail has been a proven marketing channel for over 100 years and has been used successfully by small & large companies with different budgets. Direct mail is more selectable than other marketing channels allowing us to help select the most likely lists to convert into new clients and customers of your business. Whether you’ve never utilized direct mail or have been doing it for some time, we can help.
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call us today at (802) 684-1179 and get a free strategy.
We will walk you through the entire process step-by-step. We know how to refine a good list to make it better through our advanced list hygiene process. We can offer you a network of trusted printers and mail houses, or you can also work with your own vendors.
How Demographic Information is Appended
Demographic information is appended to individuals in three basic ways; public records, self-reported and purchasing behavior. Then this information is put into a proprietary model which then determines their estimate of such things like income and net worth.
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Examples of public record data are deed records which will show the purchase date, home construction date and can include bankruptcy, judgments, liens, lawsuits, and foreclosures. Anything that companies may consider a legal liability is a matter of public record. From this data companies can infer interest rate on a mortgage, loan to value, estimated home value and similar demographic information. If multiple dwellings are owned this information would help determine net worth. Census information, vehicles, boat and airplane registration data, political contributions and other data may all be matters of public record. Some states share motor vehicle arrest data like DUI arrests and other information.
Self -reported information is provided by individuals themselves through surveys or questionnaires and warrantee registration cards and online behavior where individuals share demographic information such as personal interests, age, income, family composition, aliments, intention to purchase various types of products or services, existing car leases, investment experience type of investments, if a professional stock broker is used or a discount broker is preferred, if they are an accredited investor, magazine subscriptions, presence of retirement accounts such as IRAs and 401Ks, hobbies, and extensive lifestyle information.
Purchasing or Transactional Behavior consists of what individuals buy. Some purchases on club cards, such as grocery or retail savings cards, or membership cards are shared with companies which compile this information and use it to model net worth or purchasing behavior. Transactional data from credit cards of what an individual may purchase by unit of sale and demographic (high-end retail vs. low-end retail; high-end hotel accommodations vs. budget for example). Some financial institutions may share information as these items are selectable in some models: checking /savings accounts, money market deposits and mutual funds, Certificate of deposits and roll over dates, net equity in their main home, vacation home, etc. This information is helpful in determining if a person is an accredited investor or not
All of this data may be shared with select vendors for the purpose of modeling individual purchasing behavior, income, and net worth.
Every large data compiler uses a model in an attempt to help marketers reach an audience that has an interest in their product or service and or qualifies for tax-advantaged investments for high net worth individuals (accredited investors).
Each model is different because of the types of information going into it (for example, transactional data may only be provided to select vendors) and the amount of importance being placed on each element of data. Thus these models use various types of data to discern income and net worth and the conclusions they reach will be different.
In addition, personal buying habits and lifestyle affect how income and net worth is attributed. The individual who lives a modest lifestyle rarely uses credit cards and drives a car a few model years old may be a millionaire but not have that level of wealth appended because of their lifestyle. For more information, see The Millionaire Next Door: The Surprising Secrets of America’s Wealthy, Stanley 2016 available on Amazon and your favorite bookstore.
We have many years of experience working with modeled data from various sources and have identified the ones we believe to be more accurate for determining income and net worth.
Contact us today at 802-684-1179 or email@example.com