There is a lot of change going into this market. All of the lists we work with are opt-in or double-opt in and comply with the Can Spam Act.
E-mail promotions can target qualified consumers or businesses with particular interests. (Opt in consumer lists are much more available.)
E-mail promotions can be part of your overall marketing strategy by supporting your brand and driving traffic to your website.
However, we have found that some companies want more than a report that shows them how many people clicked through, they want responses they can cultivate into sales.