Industry News

by opadmin

2015 brings a host of opportunities and challenges to direct marketers. More data is being collected on consumer activity than ever before and the question is how do we use this data to better market on a personal level with an individual, without them knowing we know?

According to Direct Marketing News The United State Postal Service set an all time record of mail delivery on 12/22/2014 by delivering approximately 463 million pieces of mail plus 28 million packages. Overall, package delivery was up 18% beating projections.