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by Dave Hare

In the previous post we discussed the various types of selects typically available on a list. These broke down into known, self-reported and modeled data. Because the results of models differ substantially by what goes into the model and the importance or “weight” it has in that particular model, it is a good idea to
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by Dave Hare

Figuring out what data is available when marketing to high net worth individuals is the first step to putting together a successful targeted marketing program focused on this demographic.  Most individuals with high net worth have gradually accumulated wealth over several decades. It may be due in part to a very good career, inherited wealth
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by Dave Hare

Accredited Investor Profile The SEC defines an Accredited Investor as an individual with an income of over $200,000 ($300,000 if married) for the last two years, with a likelihood of the same income for the current year or a net worth in excess of $1,000,000 excluding the primary residence. Companies that market to accredited investors
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by Dave Hare

There are several instances where companies may want to offer individuals special offers to re-finance their homes, offer a loan consolidation offer or credit repair. Using known credit data is very accurate because, beyond the FICO score itself, you can select or omit based on debt amounts on open trade lines, interest rates on existing
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by opadmin

Our client’s mail volume was up in 2014 fueled by better results and an urge to capture more market share. Using our preferred partners we can now produce a direct mail piece witha 5 digit zip on it, but mail at Standard A rates. This saves money on postage and makes the outer envelope look
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by opadmin

2015 brings a host of opportunities and challenges to direct marketers. More data is being collected on consumer activity than ever before and the question is how do we use this data to better market on a personal level with an individual, without them knowing we know? According to Direct Marketing News The United State
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